Holiday gifts that every watch lover will treasure
Christmas is about knowing the people you love — really knowing them. And if someone on your list happens to be a true watch enthusiast, the type who can spot a Rolex from across the room or dreams of adding a Patek to their lineup, give a gift that truly reflects their passion. Skip the throwaway gifts and stocking fillers. For someone whose eyes light up at the sight of a perfectly polished bezel or a beautifully brushed bracelet, the best gift will elevate their experience, protect their investment, and celebrate their love for timepieces.
For anyone who appreciates the artistry of a fine timepiece, this curated guide offers thoughtful, luxury-watch-friendly gift ideas guaranteed to make them smile this holiday season.
1. Watch protection film
A non-negotiable essential for collectors who love wearing their watches but refuse to risk scratches, scuffs, or daily wear damage. High-quality protective films, like Golden Shield’s RX-8, provide near-invisible coverage over the case, bezel, and bracelet. Keep every surface looking crisp, clean, and fresh-from-the-boutique.
Ultra-thin yet impressively durable, these films are ideal for both daily wearers and special-occasion pieces. Gifting protection stickers shows genuine thoughtfulness. It tells them you understand that collecting watches isn’t just a hobby; it’s about preserving beauty, value, and craftsmanship.
2. Watch straps
A new strap can completely transform a watch, giving it an entirely new personality without changing the watch itself. Whether it’s classic leather, sporty rubber, rugged NATO, or something more luxurious like alligator or carbon fibre, straps offer endless versatility and a way to match the watch with different outfits, occasions, or moods.
When choosing one, look for reputable makers known for comfort, craftsmanship, and durability. Quick-release straps earn bonus points, allowing effortless swapping without tools—perfect for collectors who enjoy curating different looks. A thoughtfully chosen strap shows you truly understand their taste and the art of personalising a timepiece.
3. Watch boxes and winders
Every collector eventually faces the same dilemma: how to store their watches safely while still enjoying the sight of them. A premium watch box or display case solves both—offering protection, organisation, and a beautiful way to showcase their prized timepieces. When choosing one, look for:
If your recipient is someone who loves to travel, consider swapping a display box for a travel-friendly case. Compact, padded, and often waterproof, it allows them to bring one or several watches anywhere—without the fear of dents, dings, or unwanted knocks.
4. Watch travel cases
For the jetsetter or frequent flyer, a dedicated watch travel bag is the ultimate mix of luxury and practicality. Designed with cushioned inserts, secure individual compartments, and high-quality, durable materials, these bags ensure each watch stays protected from movement, pressure, and accidental impact.
It’s a gift that speaks of real thoughtfulness. A true watch lover never stops caring for their timepieces, even once they leave the house. Every watch deserves a safe journey, whether it’s on their wrist today or waiting for its next special occasion.
5. Watch care accessories
Beyond storage and protection, consider gifts that help keep their watches looking sharp and functioning perfectly for years to come. Thoughtful care accessories not only make maintenance easier but also help preserve value, something every seasoned collector appreciates. Popular options include:
These practical yet thoughtful accessories show that you don’t just recognise their love for watches. You also respect the craftsmanship and care that goes into maintaining each piece. It’s a subtle way of saying you’re invested in what matters to them.
6. New & noteworthy watches
A tribute to endurance and excellence
If you’re ready to move beyond accessories and gift a true timepiece, these recent releases and modern classics from leading brands are perfect for a serious watch enthusiast. Each one combines fresh design, technical innovation, and undeniable collectible appeal, perfect for a serious watch lover.
Here are four compelling models that reflect fresh design, technical innovation, and collectible appeal:
Rolex Yacht‑Master II
Born for the waves and built for precision, this regatta chronograph commands attention with its bold 44 mm case and ingenious programmable countdown timer. It’s sporty yet refined, ideal for someone who loves nautical adventures or just the prestige of Rolex’s top complications.
Rolex Yacht‑Master 42 Reference 226658
Patek Philippe Cubitus Ref. 5821/1A
This newly launched model from Patek’s Cubitus collection is in stainless steel with an olive-green dial and features the in-house Calibre 26‑330 S C. It’s a modern, bold design—Patek’s first new collection in decades.
Patek Philippe Cubitus 5821/1A-001
Audemars Piguet Royal Oak Selfwinding
While not the most radical new release, this remains a staple with strong relevance. For 2025, AP has also introduced other fresh models (like new ceramic Royal Oak variants and ergonomic perpetual calendars) that highlight the brand’s forward-thinking horology.
Audemars Piguet Ref. 26674SG.OO.1320SG.01
Richard Mille RM 43‑01 “Ferrari” Tourbillon Split‑Seconds Chronograph
One of the most talked-about 2025 Richard Mille releases: a high‑complication piece in two versions (titanium and Carbon TPT), combining a skeletonised tourbillon, split-seconds chronograph, and design cues inspired by Ferrari’s engineering.
Richard Mille RM 43‑01 “Ferrari”
Give for the love of time
The best gifts transcend the moment. This season, celebrate time itself with a creation made to endure and inspire.
Choose with intention. A refined strap, accessory, or protective piece can elevate style, preserve passion, and reflect the quiet devotion that makes time worth keeping.