Have you ever looked down at your watch and noticed a scratch that wasn’t there before? It can be a frustrating and disheartening experience, especially if your watch holds a special worth beyond its practical value as a timepiece. Scratches can detract from your watch’s beauty and even lower its market value, which is why it’s important to take preventative action. One effective way to keep your treasure pristine is using watch protection stickers.
Keeping your luxury watch scratch-free and fully functional is a key aspect of owning it. That’s why we have prepared a comprehensive guide on using watch protection stickers to help your watch stay in immaculate condition for years to come.

Why are scratches bad for luxury watches?
As much as luxury watches are admired for their design and prestige, scratches can significantly diminish their appeal and value. There are two main reasons why scratches are bad for luxury watches:
Scratches can damage the watch’s components and functionality
Surface scratches on a watch can compromise its components and degrade its functionality. The crystal, for example, protects the watch’s inner workings from dust and moisture, and scratches in it can weaken this protective function. Additionally, scratches on the case and band become sites for dirt and debris to accumulate. This detritus attracts and retains moisture which can harm the watch’s materials including its ingress protection and, ultimately, its intricate movements.
Scratches can detract from the watch’s appearance and value
The presence of scratches can make even the most luxurious watch look unattractive and poorly maintained. It can be a major source of frustration for watch owners, especially when the watch was a significant investment. Even small scratches can make a watch harder to sell in the future and invariably lower its resale value.
Why should I consider watch protection stickers?
Watch protection stickers are transparent adhesive films that are custom-fit to the surface of a specific watch make or model. They are made of high-quality materials that are scratch-resistant, yet flexible enough to contour to the curves and edges of your watch.
Benefits of using watch protection stickers
- Scratch Prevention: Watch protection stickers are specifically designed to prevent scratches, scuffs, and other forms of damage from reaching your watch’s surface. They act as a protective barrier, shielding your watch from accidental bumps, scratches, and other forms of impact that can compromise its appearance and value.
- Aesthetically Pleasing: Watch protection stickers are transparent and custom-fit for better adherence, ensuring there are no extra hanging or peeling edges. It’s important to look for high-quality stickers that will not turn yellow over time. Once applied, watch protection stickers are virtually invisible and do not affect the appearance of your watch, allowing its design and craftsmanship to shine through.
- Cost-Effective: Compared to the cost of repairing scratches or replacing a damaged watch component, watch protection stickers are genuinely cost-effective. Their purchase is relatively inexpensive, yet they can save you a significant amount of money by preventing scratches today and over the long term.
- Easy Application: Your unprotected watch can be easily damaged at any time, so early protection is the best defence. Watch protection stickers can be applied by consumers simply following the clear instructions provided with them. However, for those who are unsure about the process or want utmost precision, it may be helpful to visit an authorized shop that offers application services. This can ensure that the stickers are correctly aligned and applied without air bubbles or wrinkles.

Other tips for preventing watch scratches
In addition to using watch protection stickers, there are several other measures you can take to prevent scratches on your luxury watch.
- Avoid activities that can damage the watch: Engaging in sports or manual labour while wearing your watch can increase the risk of scratches and other types of damage. Consider removing your watch or switching to a more appropriate lower-value option during these activities.
- Store the watch properly when not in use: Proper storage can go a long way in preventing scratches and other types of damage. Consider storing your watch in a protective case or box when it’s not being worn. This can also help protect the watch from exposure to dust and other environmental factors.
- Clean the watch regularly with a microfiber cloth: Regular cleaning with a soft microfiber cloth can help remove dirt, oil, and other debris that can contribute to scratches over time. Avoid using harsh chemicals or abrasive materials, as these can damage the watch’s surface.